Destination Vardø
Perfect location
We offer 90,000 square meters of prime land for resort development in Smelror, a historic fishing village at the top of Europe in Northern part of Norway. Surrounded by bird cliffs, shallow beaches, raw nature and endless adventure opportunities, it’s an ideal site for a world-class, year-round tourism destination.
Guests will experience unforgettable summer and winter adventures, from Hamningberg and East Cape to Nesseby and Tana, with activities like dogsledding, king crab fishing, birdwatching, and whale safaris. Join us in transforming Smelror into a premier Arctic escape.
Reason to go
Arctic lights – The Midnight sun
Icebath in the Arctic Ocean with sauna
Geotourism
Snowshoeing and skiis
Wildlife
Snowmobile
Sea & fjord activities
Why invest here?
The Varanger region is a high-potential investment in the rapidly growing Arctic tourism market:
1. Strong Growth: Northern Norway’s tourism generated 1.6 billion NOK in 2022-2023, a 10% increase from pre-pandemic levels.
2. High Tourist Spending: Visitors spend up to 2,560 NOK daily on experiences like Northern Lights tours and king crab safaris
3. Unique Attractions: Varanger´s natural beauty and Sami culture make it a top destination for nature-based tourism.
With growing demand and year-round potential, Varanger region offers excellent long-term returns for tourism investors.
Raw place with lots of space
Listen to the sound of silence
Local food / Seafood / Berries / Salmon
Arctic lights – Arctic nights
Part of Sápmi with Sami culture
Insta-friendly destination
Normal temperature
Fresh air and clean water
Only 8500 people in the region
Not so far away
Cruise t/r Tromsø – North Cape – Vardø
Hurtigruten – Coastal Express
Havila Voyages
Approximate travel times to or from the north are: 48 hours
Not so far away
Cruise t/r Tromsø – North Cape – Varanger
Hurtigruten – Coastal Express
Havila Voyages
Approximate travel times to or from the north are: 35 hours