The time has come to industrialize Norwegian tourism
Tales of Norway’s natural beauty will not sell on their own. But if we make a choice to treat tourism as strategically and ambitiously as other industries, then high-quality tourism can become one answer to the question of Norway’s source of income after oil.
Value creation (GDP) tourism in Norway 2030
Billion NOK Contribution from specific initiatives in this report
Billion NOK underlying market growth
Billion NOK Total increase 2020-2030
Employment (fulltime equivalents). Contribution from specific initiatives in this report.
I have started investing in the very North of Europe, more exactly in Tromsø, Norway (map). Next to a cute holiday house I have acquired land and invest in a modest residential development close to Tromsø’s city center. More to come — the North is the place you want to be in 25 years from now!
Doing business in Norway
Norway is known for nature attractions like fjords, mountains, northern lights, and the midnight sun. Because of the Gulf Stream, Norway has a friendlier climate than the latitude indicates, leaving it with ice-free ports all year round. The Gulf Stream is a warm ocean current leading water from the Caribbean northeasterly across the Atlantic Ocean and then following the Norwegian coast northwards.
The importance of tourism
According to the final figures issued by Statistics Norway, total tourist consumption in 2019 was estimated at NOK 194.3 billion. NOK 126.3 billion of this total goes towards the purchase of goods and services that come under what is defined as tourism products. such as transport, accommodation, food and beverage services, presentations, and cultural and entertainment activities. The importance of tourism to Norway is increasing in line with the rest of the Norwegian economy This means that the tourism industry’s contribution to the country’s GDP amounted to 4.2 percent that year
Related links
*NOR – Only in Norwegian language
#coolcation #visitvaranger #livenordic
Perfect location
We offer 90,000 square meters of prime land for resort development in Smelror, a historic fishing village at the top of Europe in Northern part of Norway. Surrounded by bird cliffs, shallow beaches, raw nature and endless adventure opportunities, it’s an ideal site for a world-class, year-round tourism destination.
Guests will experience unforgettable summer and winter adventures, from Hamningberg and East Cape to Nesseby and Tana, with activities like dogsledding, king crab fishing, birdwatching, and whale safaris. Join us in transforming Smelror into a premier Arctic escape.
Reason to go
Arctic lights – The Midnight sun
Icebath in the Arctic Ocean with sauna
Geotourism
Snowshoeing and skiis
Wildlife
Snowmobile
Sea & fjord activities
Why invest here?
The Varanger region is a high-potential investment in the rapidly growing Arctic tourism market:
1. Strong Growth: Northern Norway’s tourism generated 1.6 billion NOK in 2022-2023, a 10% increase from pre-pandemic levels.
2. High Tourist Spending: Visitors spend up to 2,560 NOK daily on experiences like Northern Lights tours and king crab safaris
3. Unique Attractions: Varanger´s natural beauty and Sami culture make it a top destination for nature-based tourism.
With growing demand and year-round potential, Varanger region offers excellent long-term returns for tourism investors.
Raw place with lots of space
Listen to the sound of silence
Local food / Seafood / Berries / Salmon
Arctic lights – Arctic nights
Part of Sápmi with Sami culture
Insta-friendly destination
Normal temperature
Fresh air and clean water
Only 8500 people in the region
Not so far away
Cruise t/r Tromsø – North Cape – Vardø
Hurtigruten – Coastal Express
Havila Voyages
Approximate travel times to or from the north are: 48 hours
Greater Arctic Holding AS
Marelius AS
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Ottar Zahl Jonassen
m. +47 93824248
Ottar (a) marelius.no
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The Icehouse
Postbox 101
NO-9811 Vadsø
